TV Advertisement: Sources Of Information

Space City Productions:

Space City Productions is a London based advertising production company that creates television advertisements for a broad range of clients. They have been producing television advertisements for over twenty years. They pride themselves on working cost effectively, keeping costs low whilst producing top class advertisements. They have their own recording studio to record audio and two HD edit suites. Space City also help to cast parts for advertisements. They also produce radio advertisements.

They have worked with brands such as Ryvita, Typhoo, Moon Pig, Sudocrem, The AA, Rolo, Primula, Optical Express, Liverpool Victoria (LV), Groupon, ProtectYourBubble.com and Prudential.

Space City specialise in advertisements that get audience responses, including hard hitting direct response advertisements and brand promoting brand response advertisements. These are specially designed to encourage the viewer to actively respond to the advert.

They prefer to make short, snappy and clever advertisements to promote a brand, running for thirty seconds and less. 

http://www.spacecity.co.uk/

Guerillascope:

Guerillascope claims to be the UK's fastest growing television advertising agency. They have a team of television planners and buyers that formulate targeted, direct response television advertising campaigns primed for boosting conversion rates helping companies get a good return on investment. Their reputation has been built on the cost-efficiency and flexibility of their television advertising strategies, which are developed from researching television advertising reports, sector analysis data, overnight television viewing figures and comprehensive evaluation of television spot times.

Guerillascope facilitates small to medium-sized businesses with cost-effective launch pads into the television advertising market. Their strategy is to amplify brand awareness. They follow the UK’s top 20 television channels to make sure they advertisements air on the right channel. This is based on official BARB television viewing figures, audience demographics and programming best suited to effectively connect with the target market.

The stations that they work with vary across the country. ITV, Channel 4 and 5 all cater for local business interests with regional TV advertising platforms to varying degrees. ITV is broken down specifically into 13 macro regions, including London, Central, Granada and Meridian. Channel 4 provides a broader, less concentrated framework of 6 regions – Scotland, The North, Midlands, South, Northern Ireland and London, whilst Channel 5 is broken down into even fewer TV advertising regions; namely Scotland, The North, Part Network (covering the South and Wales) and London. Regional television advertising allows businesses to target specific areas relevant to a service or product, whilst also providing a test pad prior to national roll out.

They have worked with companies including HP computing, ProtectYourBubble.com, ZEON Health Care, Rubies Marquerade, ITV, Sky and Twinlakes.

http://www.guerillascope.co.uk/