Justin Bieber feat. Nicki Minaj - Beauty And A Beat
This music video is different from many others because it is all shot by Justin Bieber himself using a handheld camera. This makes this video very individual and would be accepted well in the press due to the originality. The main purpose of this music video is to promote the singer, Justin Bieber and his new song. This video also includes female rapper Nicki Minaj.
The start of this video features the following message:
This is used to make viewers believe that this video was not mean to be shown and that it is Justin Bieber's own personal footage. This is a good publicity stunt as the press would write articles debating whether or not this is genuine footage or a planned music video, which it is. This message is followed by clips of Justin Bieber playing table tennis, playing a key board and hanging out with his friends. This makes the video footage seem like it was actually stolen.
This is quite similar to the start of Michael Jackson's Thrilller video. Bieber also takes inspiration from Michael Jackson's Thriller video as this is a long video, much like Thriller.
The style of this music video is performance as it shows Bieber singing Beauty And A Beat at a water park surrounded by lots of his 'friends' (extras). There are lots of artificial lights used both under water and in the building. The video is filmed at night, although sufficient light is used to make everything clear to see. I like the way that this is filmed as it makes Justin Bieber the center of all filming, so you can clearly see him miming to the song lyrics. The shots used throughout are close ups (When Justin is singing), medium close ups (When he holds the camera at arms length) and long shot (When the camera is put down, presumably on to
a tripod. The surroundings are captured well and this video has clearly been well planned as things happen when he aims his camera at them, for example swimmers dive underwater or start dancing as soon as the camera pans over in their direction. There is a wide variety of camera angles used, even though it is filmed by Bieber himself. 
Another original quality of this music video is that it is filmed underwater. This effect is great as it adds an entertainment quality and the audio changes to make it sound as though it is under water also. A waterproof camera and speak must have been used here to capture the footage as you can hear the under water noises and bubbles.
When he comes up from the water he is still holding the camera and dancers swim around him.
Justin Bieber wears the same outfit throughout, a black vest top and black jeans. His outfit is not used to add to the video and black has probably been used to stop the outfit drawing attention away from the singer and background.
Justin Bieber walks down a pathway and dancers jump off into the water as he passes. Nicki Minaj is stood at the end of the walkway and the camera pans to her. The camera then glided around her so that we can see her from different angles and the camera zooms in on her face (medium close-up) when Bieber joins her to mime and dance. I think that a light source is used to illuminate Nicki and Justin as they are both well lit.
I do not think that there are any visible cuts throughout this video as everything is very smooth and everything links well. This is due to the fact it is all filmed on a hand held camera and the dancers and extras in the video are very rehearsed and know exactly what to do. This makes it very obvious that it is not 'stolen footage' and that it is a very well rehearsed music video.
No comments:
Post a Comment